notobacco

Posts Tagged ‘movies’

CDC MMWR Report Shows Decrease Of Smoking In Movies

In National News on July 15, 2011 at 8:38 am

The CDC Office on Smoking and Health recently released a data relating to a new study, which is the first to compare major motion picture companies that have adopted a tobacco reduction policy to those without such a policy. Reducing smoking incidents in movies is important because studies have found that 44% of youth smoking initiation can be attributed to viewing tobacco incidents in movies.

MMWR Highlights Changes in Onscreen Smoking Incidents in Youth-Rated Movies (2005 – 2010)
  • Total number of onscreen tobacco incidents in youth-rated movies: 595 in 2010 versus 2093 in 2005
  • Total incidents decreased 71.6% from 2005 to 2010
  • Average number of incidents per youth-rated movie: 6.8 in 2010 versus 20.1 in 2005
  • Average incidents per movie decreased 66.2% from 2005 to 2010
Smoking-Reduction Policies
  • Only three of the six major studios have a published, written smoking reduction policy in place.
  • Those studios had reductions in tobacco use depictions in youth-rated movies between 2005 –2010 ranging from 91.5% to 98.9%.
  • The three major studios and Independent studios with no published, written smoking reduction policy had reductions ranging from 26.4% to 62.7% in the same time period.

Read it for yourself here: http://www.cdc.gov/mmwr/

 

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Tobacco Is Not A Luxury

In Local News, State News on April 21, 2009 at 8:21 am

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I’ve heard many people say they want to quit smoking now that the price of cigarettes has gone up. A few have commented that the government is trying to tax “all the luxuries” so that common folks have no chance of enjoying them. What they don’t realize is that cigarettes are not really a luxury. Most people who smoke are in the lowest income brackets.

What we see on TV and in movies is very misleading in this respect. There, smoking is portrayed as a luxury. But very few well-to-do people smoke any more because they know the dangers to their health. Many are also ticked that the tobacco companies are using an addictive product to take advantage of people.

Another person told me last week that everyone they know smokes. They almost didn’t believe me when I told them that only 24% of Hoosiers smoke. But, the number of smokers you know depends on the circles in which you run.

Tobacco Is Not Cool

In Local News, National News on April 6, 2009 at 8:16 am

Thursday night, we went to a concert in Evansville. Afterwards, we stopped at a large gas station to fill the car and get drinks. Inside the store, the spit tobacco was displayed on the counter right next to the gum and candy. The packaging for spit tobacco was very similar to many of the gum and candy packages. And the tobacco was in a place where children could easily swipe it.

Another gas station in Montgomery has tobacco products back in a corner away from the cash register. Again, easy for kids to steal.

Then Friday, I took a day off to recoup from staying out all night at the concert. I was watching a movie — The Mask — and began to notice how much smoking there was in that movie. Every time Stanley wanted to look cool and sexy, he whipped out his cigarettes. This is an older movie, but current movies still portray smoking as cool and sexy. Did you know that Disney movies portray more smoking than movies than any other company???

Although we have known for a long time that cigarettes, spit tobacco and secondhand smoke are dangerous — and that Big Tobacco companies use their obscene profits to influence our government leadership and movie makers — we still allow tobacco to be “cool” in our culture. There is nothing cool about the death and disease tobacco causes. We need to change our cultural attitudes towards tobacco.

A couple weeks ago, I had a display at Barr-Reeve jr/sr high. The majority of kids there are good students and avoid things they shouldn’t be into, like tobacco. But one kid looked at the pictures I had of cancers caused by tobacco and said, “That can’t be real. That doesn’t really happen.”

I told him: Just ask all the people who had loved ones died from tobacco use. Just ask the people who had their jaws removed or suffer emphysema. My own grandmother died from throat cancer caused by smoking. Just ask the 90% of each local student body who raised their hands when Rick Stoddard asked them if they knew someone who died from tobacco use. It’s real to them.