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Archive for July, 2011|Monthly archive page

CDC MMWR Report Shows Decrease Of Smoking In Movies

In National News on July 15, 2011 at 8:38 am

The CDC Office on Smoking and Health recently released a data relating to a new study, which is the first to compare major motion picture companies that have adopted a tobacco reduction policy to those without such a policy. Reducing smoking incidents in movies is important because studies have found that 44% of youth smoking initiation can be attributed to viewing tobacco incidents in movies.

MMWR Highlights Changes in Onscreen Smoking Incidents in Youth-Rated Movies (2005 – 2010)
  • Total number of onscreen tobacco incidents in youth-rated movies: 595 in 2010 versus 2093 in 2005
  • Total incidents decreased 71.6% from 2005 to 2010
  • Average number of incidents per youth-rated movie: 6.8 in 2010 versus 20.1 in 2005
  • Average incidents per movie decreased 66.2% from 2005 to 2010
Smoking-Reduction Policies
  • Only three of the six major studios have a published, written smoking reduction policy in place.
  • Those studios had reductions in tobacco use depictions in youth-rated movies between 2005 –2010 ranging from 91.5% to 98.9%.
  • The three major studios and Independent studios with no published, written smoking reduction policy had reductions ranging from 26.4% to 62.7% in the same time period.

Read it for yourself here: http://www.cdc.gov/mmwr/