notobacco

CDC Says Media Messages Result In People Quitting Smoking

In State News on May 11, 2009 at 7:54 am

The Centers for Disease Control (CDC) recommends that states deliver “strategic, culturally appropriate, and high-impact messages in sustained and adequately funded campaigns.”

  • CDC states that media needs to reach 75-85% of adults to be effective.
  • The Indiana reach to adults is currently at 51%.
  • The FYI 2008 budget includes $2.65 million or 15.3% for health communications.
  • Overall program funding is about a quarter of CDC recommendations.
  • Total funding for health communications is well below CDC recommendations.
  • ITPC recommends increasing the overall share of dollars dedicated to health communications to 25% percent.

Contact your legislators and tell them we need to put the tobacco settlement money towards helping people quit smoking and preventing children from ever starting.

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