Big Tobacco Continues Marketing To Women And Girls

In National News, State News on February 23, 2009 at 8:40 am

The  American Cancer Society Cancer Action Network, American Heart Association, American Lung Association, Robert Wood Johnson Foundation and Campaign for Tobacco-Free Kids are releasing a new report on the latest wave of tobacco company marketing to women and girls. 

Check out this video. I think you’ll be as shocked and angered as I was by how Big Tobacco targets women’s desire to be glamorous and thin to sell them a deadly product. What really angered me was the statement that the FDA regulates our cosmetics but not the cigarettes that have caused lung cancer to surpass the rate of breast cancer in women. In fact, as you’ll hear, lung cancer has declined in men but not in women.

The new report details the marketing of R.J. Reynolds’ Camel No. 9 and Philip Morris’s Virginia Slims Purse Packs.  It puts that marketing into the context of the industry’s long history of targeting women and girls and outlines the devastating impact of that marketing on women’s health.

The report points to the need for Congress to FINALLY pass legislation giving the FDA the authority to regulate tobacco products, including the marketing of products like those outlined in the report.  At the state level, the report points to the need for tobacco control measures like funding for comprehensive tobacco prevention and cessation programs, smoke-free laws and increased tobacco taxes.


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