Victory In The Supreme Court

In National News on December 16, 2008 at 1:38 pm

Welcome to this new blog about tobacco issues — local, state and national. ITPC in Daviess and Pike counties is working to fight the deceptive marketing techniques of Big Tobacco, which uses this state (Indiana) as a guinea pig for new tobacco products. Just recently, Phillip Morris began marketing their Virginia Slims Purse Packs here. These skinny little cigarettes are packaged in a box that looks like something lipstick would come in, targeting both women and teenage girls.

But anyway, on to this victory. The U.S. Supreme Court ruled Monday that smokers can use state consumer protection laws to sue Philip Morris and other tobacco companies for deceptive marketing of “light” and “low-tar” cigarettes. Light cigarettes are not a safe alternative to full flavor cigarettes, as Big Tobacco would have us believe. In fact, smokers using them may breathe in more deeply or block ventiliation to get the amount of nicotine their body needs, drawing the tar and other toxins even deeper in to their lungs.

The “light” determination was made through a machine test that the FTC recently stated is flawed. In fact, the FTC recently ruled that tobacco companies cannot claim that tar and nicotine ratings on cigarettes packs are government approved.


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