The CDC Office on Smoking and Health recently released a data relating to a new study, which is the first to compare major motion picture companies that have adopted a tobacco reduction policy to those without such a policy. Reducing smoking incidents in movies is important because studies have found that 44% of youth smoking initiation can be attributed to viewing tobacco incidents in movies.
MMWR Highlights Changes in Onscreen Smoking Incidents in Youth-Rated Movies (2005 – 2010)
- Total number of onscreen tobacco incidents in youth-rated movies: 595 in 2010 versus 2093 in 2005
- Total incidents decreased 71.6% from 2005 to 2010
- Average number of incidents per youth-rated movie: 6.8 in 2010 versus 20.1 in 2005
- Average incidents per movie decreased 66.2% from 2005 to 2010
Smoking-Reduction Policies
- Only three of the six major studios have a published, written smoking reduction policy in place.
- Those studios had reductions in tobacco use depictions in youth-rated movies between 2005 –2010 ranging from 91.5% to 98.9%.
- The three major studios and Independent studios with no published, written smoking reduction policy had reductions ranging from 26.4% to 62.7% in the same time period.
Read it for yourself here: http://www.cdc.gov/mmwr/
Advertisement
